Stands and Shop Windows
We really care about the setup of shop windows and stands: one of the most effective ways to advertise, increase the sales, or simply generate interest in a trade fair is to create an enticing and accurate setup of the windows or stands, placing the items in the right position in the store or in the space. Flowers help not only in making the spaces more beautiful, but also in creating a theme between what is showcased and its immediate identification in the store.
VISUAL MERCHANDISING is also crucial in setting up trade fair stands. The attention to the details in the flower and lighting arrangements in trade fair stands is crucial to make an excellent impression and give the right message to the potential client, right from the first glance.
Creating the right setup in store and trade fair stands has become a popular need, and Visual Merchandising was created to meet this need. This strategy or technique studies the best way to arrange the items showcased in a store, optimizing their potential and therefore generating a positive reaction in the clients who will purchase the item. Flowers play a crucial role because giving the potential client a positive feeling is essential. We start from an area or window set up in the smallest details to a harmonic arrangement of the entire sales point or stand to enhance the items and increase the sales.
One of the mistakes often made is to display too many items in the window or stand, creating confusion and failing to enhance any of the items showcased. Customers will simply look but won’t see items they may want to buy; most of all, they won’t receive any real “emotion” from the items showcased.
In an era when most of the items are bought online, attracting customers in a store becomes essential, and a creative professional is needed to focus on aesthetics at the same time meeting the potential customers’ taste, combining it with business techniques. Any item will sell easily when enhanced and showcased correctly.
Professional visual merchandisers have become very popular for stores, boutiques, showrooms, trade fairs and congresses because they can transform the environment setting it up in a positive and coherent way, taking advantage of the furniture, the flowers, the lighting and the colors that most highlight the message.
Also giving more value to sales, special prices and items on offer sales must not be under evaluated.
Visual merchandisers are important not only for fashion and fashion marketing; they deal with any setup for stores and shop windows, following some seemingly simple rules.
How to obtain the best setup in a store or stand:
Follow the same theme of the shop window (for stores) so that customers don’t feel confused: Colorful flowers help immensely in this
Guide the purchases creating a central showcase, or an area very close to the entrance, with the same items arranged in the shop windows, as the potential customer was first attracted by them. Lighting plays a central role in this
Identify the most suitable place where to place the items on sale and advertise the current offers
Pay attention to colors: dark colors must be placed at the bottom while lighter colors at the top, to lighten up the display
Pay attention to size, so that also the smaller items are easily found
Organize space effectively, avoid monotony and catch the customers’ glance through details, possibly colorful flowers
Consider empty spaces to enhance the spaces where the items are showcased, especially in large trade fair stands
Show the same item in several color and size variations, to encourage customers to browse
Each store and stand has its own needs and limitations: the professionalism we have gained through the years allows us to appreciate at first glance how to set up stores and stands with our flowers