Corporate Events


Corporate events are an opportunity to offer scenographic arrangements with plants and flowers. In realizing a floral arrangement for corporate events, we need to create a language conveying the concept and enhancing the company brand for which the event was created.
Flowers convey the message to the potential clients, and take up the crucial role of merging floral art and the setting with its decorations and architectural features.
Through flower arrangement, the personalization of a corporate event creates an ambiance where the party, social relations and work merge successfully!
Corporate events have the purpose of facilitating team building, training courses, corporate meetings, training or meeting days, opening of the company premises to public visits, and advertisement of a specific activity.
Corporate events are also used to create a sense of belonging and customer loyalty toward the brand or the company. When resorting to the right professionals, they are an original, useful way to have people speak of you, and your potential customers will only have good things to say about you.
Communication, business to business or business to consumer, is crucial, and beautiful flower arrangements help create a positive feeling in the guests.

Three kinds of Corporate Events

The three kinds of corporate events differ according to the target selected for a successful company event


The event is dedicated to the public and company clients, and it is organized to launch a new product on the market, to open a new store or activity. The purpose of the event is purely business, and it must be planned to give a balanced, positive image of the company, as it could involve the first contact of a potential client and the brand.


This kind of event involves the employees of the company, typically conventions or meetings, although lately more original team-building days are being organized (corporate dinners, extreme sports, trips, and the like). Their purpose is to create a sense of belonging to a unit, almost to a family, therefore spontaneity and comfort is what you are looking to create. The message is direct, familiar, but not less strategic.


In this kind of event, the target concentrates on the company’s business partners, and the business purpose is to convey the potentials and dependability of the company. The message therefore must be focused and winning.

The project for a company event depends on the purpose and the kind of target that must be clear from the beginning. An open-air event to encourage employees to meet and socialize is different from a training course that must take place inside, typically a conference hall. In any case, the flower arrangement is strategic to create a pleasant feeling and positive reception of what will take place, when the guests arrive. And as we all know, well begun is halfway done.

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50056 Camaioni (FI)

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